From your account, you can create detailed plans for:
- Strategy: Positioning, branding, pricing, distribution, selling, campaigns
- Tool Creation: Websites, messaging, literature and collateral, corporate identity, software systems
- Demand Generation: SEO and SEM, social media, email marketing, online advertising, customer retention, direct mail, publicity, telemarketing and traditional media.
- Measurement: Marketing return on investment, customer lifetime and customer lifetime value